Welcome to
The Setlist
The marketing podcast for small businesses that made it past the garage band phase. We talk wins, flops, weird ideas, and the future of marketing.
Spin that track
The Skinny
Small business owners are f*cking brave
When it comes to starting a business, you do so knowing the odds are absolutely not stacked in your favor. Whether you’re bootstrapping it, answering to investors, or duct-taping the whole thing together with hope and a Canva Pro account, one thing is certain: marketing forces you to get creative.
This podcast celebrates the business owners who beat the odds, the weird sh*t they tried to make it work, and the ever-changing marketing landscape we’re all trying to survive.
It’s business storytelling, marketing therapy, and creative pattern-breaking all in one.
Like doing an eighth of shrooms, but without the nausea. #openyourmind
How VIP Weeks Work…
1. PRE-WORK
We’ll need some information in order to execute your project(s) effectively. In your client portal, upload assets and answer your pre-VIP Week questionnaires.
2. ALIGNMENT CALL
We’ll hop on a 45-minute strategy call a few days before your scheduled VIP Week to ensure we’re on the same page, review your prework, and make a game plan.
3. VIP WEEK 🤩
For 3 days (Mon, Wed, Fri), you’ll get 8 hours of work x2 with your marketing and design experts (aka your Fan Club). During this time, we’ll tackle everything on your priority list that we agreed upon.
4. THE WEEK AFTER +
After our week together, you’ll have 1 extra hour of “fix it” support the following week for any last-minute feedback that kept you up over the weekend. You’ll also have 30 days of Slack support for any tech fixes.
HEYYYY SUNSHINE
This is perfect for you if…
You have projects that you need done ASAP
You have an ever-growing to-do list and not enough time or manpower to get it done
You can commit to getting your pre-work done and being available the week of to move things forward
You have your brand and business defined — know who your audience is, what your offers are, what your value proposition is, have key messaging, and know what you do (and don’t) like
THE TIMELINE
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THE TIMELINE •
Pre-work
We’ll send you to our client guide and give you some “homework” to do based on your priorities.
Alignment Call
We have a 45 min phone call after you complete your homework and before the first day of your VIP week to discuss your priorities and make sure we’re on the same page.
Monday - VIP Day
We work all day (typically 9-5 MT). We’ll bust out as much as we can and check in with you throughout the day to make sure we’re on the right track.
⚡️ Please be available for Slack check-ins at 11am & 2pm MT.
Tuesday - feedback day
Take a full day to sit with the work and leave feedback!
⚡️ Schedule an optional call (max. 1hr) to verbally go over feedback
wednesday - vip day
We work all day (typically 9-5 MT). We’ll take all of your feedback into consideration as we move forward, and we’ll check in with you throughout the day to make sure we’re on the right track.
⚡️ Please be available for Slack check-ins at 11am & 2pm MT.
Thursday - feedback day
Take a full day to sit with the work and leave feedback!
⚡️ Schedule an optional call (max. 1hr) to verbally go over feedback
friday - vip day
We work all day (typically 9-5 MT). We’ll take all of your feedback into consideration as we move forward, and we’ll check in with you throughout the day to make sure we’re completing the project to the best of our abilities.
⚡️ Please be available for Slack check-ins at 11am & 2pm MT.
The Weekend - sleep on it
Take the weekend to celebrate & reflect on all we’ve accomplished!
⚡️ Let us know if you have any final revisions/tweaks that need made no later than the following Monday at 9am. We offer one additional hour of fixes before preparing the final deliverables.
the following monday - delivery day🎉
From 9-10am, we double check the work and make any corrections/fixes that your feedback may warrant!
We then deliver any applicable files via Google Drive, and grant you access to your site. We also will provide a recorded breakdown of our work and any necessary tutorials.
⚡️ You have 30 days of Slack support should you have any questions
“So I thought I needed a website designer, but I was only kind of right. What I really needed was someone to help me do a better job of telling my story. My Fan Club helped me create a brand that captured my words and designed a visual experience that makes me feel seen and proud.”
JONATHAN BOLTON (JB), BOLTON CO.
PROJECT: BRAND STRATEGY, VISUAL BRAND IDENTITY, WEBSITE, LAUNCH STRATEGY
VIP Weeks Can Look Like This
It’s a create your own adventure type of experience.
Whatever you need done — we got you.
Here are some examples of how clients have structured their VIP Weeks in the past.
VIP WEEK EXAMPLE #1
Brand and design strategy — including positioning narrative, competitive analysis, colors, fonts, type-based logo suite, submarks, and brand guide
3-4 page Squarespace website — including copy and design
Marketing assets — email signature, social media templates, and banners
3 blogs — including SEO strategy, copy, design, backlinks, meta descriptions, and build-out
VIP WEEK EXAMPLE #2
5-6 page Squarespace website revamp — including copy and design
Event asset creation — event page, table wraps, retractable banners, handouts
1 quarter worth of social media posts — including image curation, design, and platform optimization
Your bottom line is our biggest priority
We’re Erica & Jenny — your go-to brand & design gurus who will work our a$$es off to make you more profitable. #we’llshowyouthebacon
At Fan Club, we’ve been helping brands grow for more years than we have fingers and toes combined. We know what it takes to turn companies profitable, attract the right people, and keep them there.
We position, design, and market brands that rock so hard it’ll make your soon-to-be customers faint like it’s 1985 and Freddy🕺Mercury just stepped on stage.
FREQUENTLY ASKED QUESTIONS
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FREQUENTLY ASKED QUESTIONS •
Major 🚀 Tom to Ground Control —
I’ve Got Questions
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It’s all about time. We know that time is short, margins are tight, and you need to get business going — yesterday. For those that need to move fast, opting for a VIP Week allows you to get things done instantly rather than having to weight.
PROS
– Fast turnaround
– Affordable
– Great for businesses with small (or no) marketing teams
– Great for bootstrapped startups
CONS
– Everything you will get will be high quality—however—there is a benefit to slowing down. For instance, having more time for your brand and design strategy allows for more collaboration with a broader audience which can affect the overall direction of the brand
– You won’t get as many rounds of revisions for your copy or design--time just won’t allow it
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We’ve been doing this for a while now and have a good understanding of what is and isn’t possible, but we’re still human. If we under estimate the amount of time needed or in the rare occasion that our dog eats one of our computers, we will let you know ASAP.
If your project is too extensive to fit in a VIP Day, you can always hire us for extra VIP Days, a VIP Week, or at our hourly rate.
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Nope! You’ll only need to be available for:
– The first Slack check-in at 11 AM
– The second Slack check-in at 2PM
*On Monday, Wednesday, and Friday
Make sure to leave any feedback you have during the week in your Slack channel and your final feedback no later than 8am the following Monday.
*We may also periodically ask you questions via your private Slack channel so please keep notifications on and your eyes peeled 👀
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If there’s time at the end of the week for small changes, we’re more than happy to make those for you.
If you want additional changes after the allotted time:
– If it’s regarding the work we completed during your VIP week, we can make those changes for you at our hourly rate of $125
– If the changes you are asking for are more than small changes, we will have to reconsider the project which could look like another VIP Day or a VIP Week.
*We do offer half-days for $1250 if the project doesn’t require a full day
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Absolutely not! We don’t do anything if it’s not to the best of our ability. We’re allergic to half-assed work — no joke.
The only thing that you would potentially sacrifice with going for a VIP Day vs. a VIP Week or a custom project is time. The more time we have to solve a problem, the more ways in which we can analyze it from different angles, and the more data we can gather to make our assessments. This primarily affects the brand and design strategy aspects the most— because those require a lot of deep thinking.
However, if you’re a solopreneur or bootstrapped startup, leveraging a VIP Day for your strategy is a great idea. Why? Because your brand will morph more frequently in the early stages of your business as you continue to understand your audience and refine your offerings. You need a positioning strategy and visual brand identity that can keep you afloat for the first few years until you’re ready to take your business to the next level.
For established brands or brands over $1M ARR— we recommend a VIP Week or a custom project.