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The Setlist
The marketing podcast for small businesses that made it past the garage band phase. We talk wins, flops, weird ideas, and the future of marketing.
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The Skinny
Small business owners are f*cking brave
When it comes to starting a business, you do so knowing the odds are absolutely not stacked in your favor. Whether you’re bootstrapping it, answering to investors, or duct-taping the whole thing together with hope and a Canva Pro account, one thing is certain: marketing forces you to get creative.
This podcast celebrates the business owners who beat the odds, the weird sh*t they tried to make it work, and the ever-changing marketing landscape we’re all trying to survive.
It’s business storytelling, marketing therapy, and creative pattern-breaking all in one.
Like doing an eighth of shrooms, but without the nausea. #openyourmind
Meet your hosts
✜
Meet your hosts ✜
Steph Egger
Owner of BAM BAM
Brand and creative strategist behind 40+ brands who went from cost-centers to revenue-drivers
Your hosts
Meet Steph
& Erica
Just a couple of misfits moonlighting as marketing & brand strategists
Erica Bonser
Co-Owner of Fan Club Brands
Serial entrepreneur, brand strategist, and 12yr+ marketing leader
Give these businesses some love
Businesses highlighted on the pod
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![Sparktoro logo]()
Sparktoro
Stop guessing. SparkToro reveals the podcasts, YouTube channels, social accounts, and websites your target audience actually engages with.
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![Ordinal social media scheduling platform logo]()
Ordinal
Build a content engine that actually drives revenue with Ordinal. An all in one social media scheduling and optimization platform.
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![Doughlicious cookie logo]()
Doughlicious
A West London cookie that’s good for you and completely irresistible. From frozen ready-to-bake dough to cookies wrapped around a scoop of gelato.
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![B sides plant based snack logo]()
B-Sides
Clean ingredients in their villain era. Corn, oats, and peas walk into a snack bag puffed up for max drama.
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![Clarify AI CRM logo]()
Clarify
The autonomous CRM for fast-moving GTM teams, with agents that handle prospecting, follow-ups, and every task in between.
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![Level C branding university logo]()
Level C
Every part of business can be designed. Learn how by joining Andy, Marty, and Sabine for a brand master class or Critique session.
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![Anchor Group NetSuite Consultants logo]()
Anchor Group
Work with a bunch of Midwestern NetSuite, Suite Commerce, and Big Commerce implementation consultants.
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New conversations every week about building and growing.
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Email: Podcast@fanclubbrands.co